Case Study – EDF
EDF is one of the largest integrated energy companies in the UK, with over 13,000 employees.It is set on being at the forefront of CSR, both on a business and human level.
EDF wanted to communicate their sustainability objectives as well as their effort and achievements in this area. They sought to engage their employees and keep their workforce empowered, involved and motivated to tackle their sustainability targets. targets.
Using our knowledge of employee success and empowerment, we implemented data communication and engagement strategies, to develop a highly-detailed EDF engagement plan. The plan focussed on key influencers, who would encourage employee engagement and help workers learn more about sustainability. In short, they would give them the motivation they needed to realise their goals.
SustainIt creative approach integrated data by presenting regular pieces into EDF’s internal magazine. Using content strategies to enhance engagement, we covered everything from web campaigns to room designs. Interactive visuals were used to help convey the message, and EDF’s sustainability goals were listed in a way that employees could instantly identify and act upon.