Cadbury’s is the second largest confectionary brand in the world, operating in more than fifty countries worldwide. The multinational giant produces some of the world's leading confectionary brands such as Dairy Milk, Crème Eggs and Swedish Fish. With over 50,000 employees across the globe and a rich history founded on extraordinary morals and ethics, Cadbury’s is looked to as a company that empowers the movement of social responsibility.
Cadbury’s has always pushed to innovate its sustainability practices. In doing so, it was only a matter of time before their current system began to struggle, slowing performance, productivity and general employee morale. Cadbury’s knew it was time to step things up.
They needed a system that could support the metrics, analytics and conversions for over 500 environmental variables, while also creating a user-friendly report structure so employees could make sense of the data they were being given and act upon it. Their platform needed to be flexible, dynamic and adaptable, after all, constant innovation requires frequent changes and additions, and so it was important that new metrics, indicators and conversions could be added with total ease. In a nutshell, Cadbury’s wanted to remove the clutter and confusion and replace it with a system that would actually get the job done.
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